Matthew Udy | Portfolio

Game Creator / Producer / Studio Founder

Producing games and experiences that keep people coming back.

I'm a creator, producer, and studio founder with a main focus on VR and mobile games. Most of my track record is in Meta Horizon Worlds, and I'm actively building on new platforms with the same approach that's worked there. I'm Matthew Udy, also known as Matthiaos. I've built branded worlds for major companies, shipped competition-winning original games, and designed social spaces that have shown up on Joe Rogan and the Tonight Show. The work is pretty varied, but the focus stays the same: get the feel right, make it social, and give people a reason to come back.

View Projects Watch My Work

Founder, Flip Key Studios

COO, hyLite Studios

Featured Meta Horizon Creator

🏆 Meta Community Advocate Award

1M+ Players Reached

Meta Connect, Speaking Appearance

On stage at Meta Connect Creator Summit, talking creators, world-building, and where the platform is headed.

About

Focused on play, retention, and strong creative direction.

Founder of Flip Key Studios. Building across platforms, one game at a time.

I've spent the past several years building inside Meta Horizon Worlds, with a focus on social design, replayability, and having a clear creative identity in every project. That work covers original games, branded worlds for companies like Wendy's and Cheetos, and social venues like the Soapstone Comedy Club.

I founded Flip Key Studios to make original games at a real studio level of quality. The work spans concepting, production, creative direction, and game design. I'm drawn to projects that need a strong hook and a clear reason for players to keep showing up. I also serve as COO at hyLite Studios, where I help mentor new creators and oversee projects across multiple teams.

I care as much about the feel of a project as the systems underneath it. Good game design and good creative direction aren't two separate things to me. Platform doesn't change that standard.

Creator Community Letters

I co-organize the monthly Creator Community Letters, a unified open letter that pulls feedback from dozens of creators across Discord and in-world meetups and delivers it directly to Meta. When creators speak with one voice, they drive real platform change.

Platforms I work across

Meta Horizon Worlds Roblox Mobile (iOS / Android)

1M+ Unique players reached across released worlds

2x Winner Meta Creator Competition via Devpost

🏆 Award Meta Community Advocate Award

Selected Projects

Brand work, original games, and social experiences.

Nine projects across client activations and competition-winning originals. All of it built with the same focus on design, social play, and keeping people engaged.

Client & Brand Work

Brand Activation VR Experience

The Wendyverse

Wendy's first branded world in VR. Built in partnership with VML and Meta inside Horizon Worlds, the Wendyverse was a fully social, interactive space fans could explore together. Recognized with a Silver at the 2024 Cascadia Creative Awards for Best Use of a Brand in Gaming.

Enterprise VR · Brand partnership · Meta Quest · VML + Meta

Built via Nspire Create Labs · Partners: VML, Meta · 🥈 Silver, 2024 Cascadia Creative Awards

Brand Activation Seasonal Campaign

Chesterville

Cheetos' first-ever VR experience and Frito-Lay's debut in virtual reality. A Halloween-themed world inside Horizon Worlds where players explored a mischief-filled neighborhood as Chester Cheetah, earning points and voting to bring a discontinued flavor back to life.

Frito-Lay / PepsiCo · Seasonal activation · Horizon Worlds

Built via Nspire Create Labs · Client: Cheetos / Frito-Lay

Social Venue VR Experience

Soapstone Comedy Club

Design and build of the Soapstone Comedy Club, a live VR comedy venue that grew into one of the most recognized social spaces in the metaverse. It has since been featured by Joe Rogan, Jimmy Fallon's Tonight Show, CBS, and Vice.

Social venue design · Live event space · VR world build

Built via Nspire Create Labs · Founded by Aaron Sorrels

Visit Soapstone ↗

Original IP

1,024,779+ Unique Players

1M+ Players Open World

City Drift Racing

Over a million unique players and counting. One of the most-visited driving worlds on the platform, built around real-time vehicle physics that didn't exist in Horizon Worlds before. Players formed their own leagues, hosted community events, and kept coming back for more.

1M+ unique players · Social sandbox · Cross-platform · Flip Key Studios

Play City Drift Racing ↗

🏆 $100,000 Most Shareable Moments

Competition Winner Multiplayer Brawler

Glizzy Gladiator

Hot dogs as weapons. Knockouts that are the stuff of legend. A chaotic party brawler built around personality, readable action, and moments people want to share. Won $100,000 for Most Shareable Moments in the Elevate Your Mobile World competition. Optimized for both VR and mobile.

Comedic branding · VR and Mobile · Devpost Winner · Flip Key Studios

Play Glizzy Gladiator ↗

🏆 $15,000 Magic Moments Award

Competition Winner Platformer

Tower of Zen

A meditative 2.5D platformer set in a dreamy cloudscape. Players climb a tranquil tower lighting candles and collecting shards of light. Won $15,000 for Magic Moments in the Mobile Genre Showdown. Also the first world in Horizon to feature a fully playable animated character.

Mood-driven design · First animated character in Worlds · Devpost Winner · Flip Key Studios

Play Tower of Zen ↗

Expanding Work

AI / LLM Powered Friend Simulator

MetaMates

A friendship simulator where a whole city of characters comes alive through LLM integration. Every companion has their own personality, memory, and relationship arc. Players earn Care Coins, exchange gifts, unlock stickers, and build bonds through coffee chats, fortune readings, and daily moments. Friendship levels up.

AI-driven NPCs · LLM integration · Social simulation · Live

hyLite Studios · Role: Executive Producer

Social Deduction 4-10 Players

Midnight Match

Someone is a Vampire. It could be anyone. A 4-10 player social deduction game built for VR and mobile. I created it top to bottom: game design, all 3D assets, production, and creative direction. The only thing I didn't do was write the code. Live and growing.

VR and Mobile · Social deduction · Creator and designer · Flip Key Studios

First Flip Key Release Action / Open World

Chaos City Legends

The first major release under the Flip Key Studios banner and the first time I hosted a live in-world launch event. Open-world action where driving, shooting, and mayhem collide. The world that started it all.

First live launch event · Open world action · Flip Key Studios debut

Play Chaos City Legends ↗

Awards & Recognition

Recognized by Meta, the industry, and the creator community.

Formal recognition across creator awards, industry competitions, and platform features. Spanning original games, brand work, and community contributions.

📰

Meta Developer Blog - "Matthiaos: Pioneering Change in Worlds Through Passion and Community"

A full feature by Meta's developer team covering my games, studio work, community leadership, and role in shaping the platform. Published November 2025 on developers.meta.com.

Read Feature

🏆

Meta Community Advocate Award

Recognized by Meta for contributions to the creator community and the Horizon Worlds ecosystem.

$100,000 Most Shareable Moments

Grand prize for Glizzy Gladiator in the Elevate Your Mobile World competition.

Meta Creator Competition · Devpost

💰

$15,000 Magic Moments Award

Tower of Zen recognized in the Mobile Genre Showdown for its meditative emotional design.

Meta Creator Competition · Devpost

🥈

Silver, Best Use of a Brand in Gaming

The Wendyverse recognized for outstanding brand integration in a gaming context.

2024 Cascadia Creative Awards

⭐

Featured Meta Horizon Creator

Spotlighted by Meta as a featured creator across platform channels and creator programs.

Meta Horizon Worlds

📣

Devpost Profile

Full competition history, wins, and submitted projects available to view.

devpost.com/matthewudy

Media & Features

Public features, brand work, and speaking appearances.

Creator spotlights, brand activation reels, live speaking moments, and project trailers.

Meta Developer Blog, Creator Feature

The video companion to the Meta developer blog feature on my work, studio, and community leadership.

The Wendyverse, Brand Reel

The activation reel for the Wendyverse. Wendy's branded VR world built in partnership with VML and Meta.

Chesterville, Cheetos VR Activation

Frito-Lay's first venture into VR. A Halloween-themed world where players earned mischief points and voted to revive a discontinued flavor.

Soapstone Comedy Club

A look at the VR comedy club I helped design and build. Since featured by Joe Rogan, Jimmy Fallon's Tonight Show, CBS, and Vice.

MetaMates Trailer

A look at MetaMates, the LLM-powered friendship simulator where a whole city of AI characters comes to life.

Midnight Match Trailer

Someone is a Vampire. A look at the social deduction game I designed, produced, and art-directed from the ground up.

Meta Creator Feature

A spotlight on my creative journey and the games I've built on the platform.

Connect Speaking Clip

A clip from my talk at Connect about creators, worlds, and where the platform is headed.

Nspire Create Labs, Work Highlight

Earlier work from my time at Nspire Create Labs, an XR creative agency born from within the metaverse. Range across branded and collaborative experiences.

Studio

Flip Key Studios builds games with personality.

Game Design Systems, progression, retention, and feature planning built around how people actually play.

Creative Direction Visual cohesion, tone, player experience, and presentation that gives each project a strong and memorable point of view.

Production Structuring teams, priorities, scope, and delivery from early concept through launch and ongoing iteration.

Brand Activation Immersive VR and interactive experiences for brands stepping into gaming and social platforms for the first time.

Get in touch.

For collaborations, creator opportunities, studio work, brand activations, or general inquiries - reach me through the links here.

LinkedIn Instagram Flip Key Studios Devpost